1 The results are in—and we’re ‘egg-static’ to report the first-ever EggPop breakfast campaign was an unqualified success. The campaign kicked off in schools around the country during National School Breakfast Week, March 6-10. Participating schools featured EggPops as a special addition to their breakfast programs. Take a peek at some egg-citing moments captured for EggPop posterity in the following pages— a big thank you to all the school nutrition professionals who participated in the event.