Egg Packaging Best Practices

AEB identified a series of best practices for egg packaging based on a review of designs from around the world, along with focus group research and quantitative consumer studies here in the U.S.

Click here for the full research report.

The simple fact of the matter is that the U.S. is falling behind other parts of the world when it comes to egg packaging. Click these links to view examples of Chinese, U.K. and Austrian egg packaging.

In fact, because of the lack of innovation in packaging, eggs are being left behind by other categories in the store that use strong design, bold colors and impactful messaging to attract shoppers and grow sales. It is also one of the reasons that eggs have lost shelf space.

AEB’s research discovered that making simple, inexpensive design updates can lead to a 26% increase in purchase interest, a 14% increase in people who will definitely or probably buy, and a 15% increase in consumers who believe they are getting a good value (compared to current packaging).

What kind of updates you ask? Take a look by clicking the interactive A Roadmap to a Better Egg Package Infographic PDF.

Click here for more information about egg nutrition facts.

For a fact sheet of shell egg carton labeling requirements for USDA Grademarked products only, click here.

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