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America’s Egg Farmers and AEB support 2018 White House Easter Egg Roll

Chicago, IL (April 2, 2018) — This morning on the South Lawn, the American Egg Board (AEB) supported the 140th White House Easter Egg Roll by:

  • Donating 30,000 hard-boiled and dyed eggs for attendees to enjoy as EggPops and use in the Egg Roll.
  • Taking kids and their parents on the egg’s journey with the Hen to Home exhibit, and
  • Presenting the 41st Commemorative Egg to the First Lady of the United States on behalf of America’s egg farmers.

This year, the AEB has a record number of egg farmers from across the country on hand to answer attendees’ questions about modern egg farming and incredible signage throughout the South Lawn.

“Some of my earliest childhood memories involve coloring real eggs, hiding and hunting the hidden Easter eggs as we celebrated Easter. And thanks to the generosity of America’s egg farmers, the White House Easter Egg Roll is brimming with real eggs! Our nation’s egg farmers — and their incredible eggs — are an annual fixture on the South Lawn of the White House for this time-honored and uniquely American holiday tradition,” said U.S. Secretary of Agriculture, Sonny Perdue.

Here’s a look at a few key areas:

BUT what is the actual Egg Roll? The Egg Roll, itself, is simply a race that takes place during the day’s festivities where children push an egg through the grass with a long-handled spoon. Variations of egg rolling contests are played around the world.

Hen to Home Interactive Exhibit
This exhibit highlights modern egg farming in a fun, whimsical way. Attendees took pictures with the Hollywood Hens — realistic imitation hens — and in photo cut outs that showcase how eggs move from today’s farms to our plates. Farmers are also on-site to answer questions like how many eggs were donated to the Egg Roll and what time of day do hens lay the most eggs.

Also, new this year, the AEB hosted a virtual reality experience — an immersive video that placed viewers directly into a cage-free hen house, showing them the process of how eggs move from the hen to your home.

A play kitchen where children got hands-on experience moving eggs from the fridge, to the stove, to their breakfast, lunch and dinner plates. A new “Step & Repeat” created additional photo opportunities on the South Lawn. Eggy, the popular Incredible Egg Character, and his egg-inspired friends also took pictures with kids and adults.


2018 commemorative egg
2018 commemorative egg

Commemorative Egg
The AEB Chair Jeff Hardin and President & CEO Anne L. Alonzo made the presentation of the 41st Annual Commemorative Egg, on behalf of America’s egg farmers, to First Lady Melania Trump.

Eggs are not only a delicious recipe staple for Easter and beyond, they are also a nutritional powerhouse, with one large egg containing 6 grams of high-quality protein and nine essential amino acids, all for 70 calories. So, no matter how you like your eggs, you can feel good about including them in breakfast, lunch, dinner and everything in between.

The inspiration behind the 41st Commemorative Egg is “Wings of Prayer.” Master Egg Artist Deborah Grassel was so inspired by the First Lady’s elegance that she brought it to life in the ornate nature of the design. Beautiful angel wings open to expose an intricate scene with a handmade bridge, where if you look closely, you can see a Koi fish swimming in the water beneath. Grassel resides in the Austin, Texas area.

America’s egg farmers have made a presentation to every Administration since the tradition started with the Carters.

For more information about the American Egg Board, egg recipes and Easter, visit IncredibleEgg.org/Easter. To watch the Egg Roll live, visit the White House Live stream, WH.gov/Live.

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Boost ADP with Advice from an Eggspert

New, Eggsclusive Blog Series Dishes up Detailed Success Stories from the Field

Chicago, IL (March 05, 2018) — Eggs in Schools conducted an in-depth interview with school nutrition dynamo April Liles, R.D., S.N.S., who brings a spirit of fun and creativity to the school nutrition program at the Waltham Public Schools in Waltham, Mass. Liles’ advice is presented in a series of blog posts designed to share best practices with school nutrition professionals seeking tried-and-true methods to help increase Average Daily Participation (ADP).

In Waltham, Liles serves 5,800 students in grades K-12 utilizing tips and techniques more commonly associated with commercial foodservice operations. Creative use of Limited Time Offers (LTOs), Pop-Ups, Breakfast Bars and Bowl creations help her mealtime offerings earn rave reviews from students and staff.

The blog series, organized in a Q&A format, details Liles’ philosophy and her success reaching program goals. Readers will learn how bowls can boost ADP, how to avoid menu fatigue and the benefits of creating flavor adventures. Each segment is chock full of information that is easy to incorporate into any size school nutrition program for an entire district or single, private school for grades K-12. Liles’ personality and enthusiasm shine through in each segment, including titles such as:

  • Setting a Program Philosophy and Reaching Your Goals
    Waltham’s program philosophy? Good Food + Happy People = Success. Accessible and affordable meals can be on-trend and delicious with the right choice of ingredients. Liles calls eggs “a menu planner’s DREAM come true!” Find out why.
  • Bowls Boost ADP & Hard-Boiled Ideas
    Bowls are booming right now, not just in commercial operations but also in school foodservice. Watch ADP spike by experimenting with just a few simple recipes. Or try ideas using hard-boiled eggs in Grab-N-Go meal preparations.
  • Avoid Menu Fatigue & Create a Flavor Adventure
    Pop-ups and LTOs (Limited Time Offerings) in a school setting? Liles voices an emphatic yes! telling readers how special promotions can help avoid menu fatigue.
  • Build a Breakfast Bar and “They Will Come!”
    One simple four-step process can help any school set up a successful breakfast bar. Key ingredients? Food, People, Equipment and a Smile. Whether once a week or once a month—Liles promotes breakfast bars as menu kickers - kicking up participation and sales.

“Eggs in all their forms definitely help contribute to the success of our program; whether served in a breakfast bowl, scrambled, or hard-boiled. Eggs are so versatile, a menu planners’ dream ingredient,” said Liles.

“Remember,” Liles says, “your staff can never spend enough time on meal planning. And don’t be afraid of experimentation. It can lead to a brilliant new addition to your school foodservice menu.”

Find all of the blog posts at aeb.org. Or dive deeper into our web site to find other tips, tricks and recipe ideas designed to help school nutrition operators serve students satisfying meals and snacks.

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Gymnastic Gold Medalist Laurie Hernandez and The Incredible Egg Search for Incredible Kids

The American Egg Board and Laurie Hernandez Partner for the Second Iteration of the “You’re Incredible Because…” Contest

Chicago, IL (April 9, 2018) — The American Egg Board, the marketing arm for America’s egg farmers, has launched another search for the country’s most incredible kid. Back for its second year, the You’re Incredible Because… Contest is looking for kids engaging in social good projects in their schools and communities, excelling in sports or extracurricular activities, raising money for those in need and more.

“We were so impressed by all of the inspiring entries we received during last year’s contest, we knew we had to bring it back for a second year,” said Anne L. Alonzo, president and CEO of the American Egg Board. “We are proud to play a role in supporting these incredible kids, both through the You’re Incredible Because… Contest, as well as by providing a nutritious and delicious food, on behalf of America’s egg farmers, to keep them fueled throughout the day.”

Also, back for the You’re Incredible Because… Contest is the incredible gymnastic gold medalist, Laurie Hernandez. As the official spokesperson of the You’re Incredible Because… campaign and contest, Laurie is eggcited to see the incredible kids the second chapter of the contest has in store.

“I’m excited to continue my partnership with the American Egg Board for this year’s search for the next incredible kid,” said Hernandez. “I personally understand how important it is to recognize children for their accomplishments, especially for the seemingly small actions that can lead to a big difference.”

Entering is simple. If you know of an incredible kid, upload a photo of them to Instagram or Twitter with #IncredibleBecause #Contest with a caption explaining why they are incredible for a chance to win. Entries submitted between now and May 7, 2018 will be eligible for the grand prize: $2,500 for the incredible kid, $2,500 for the incredible kid’s school, a prize pack and special feature on IncredibleEgg.org and The Incredible Egg’s social channels.

For incredible inspiration, look no further than last year’s winner, Alex Hart-Upendo. Alex is an incredible young man who overcame homelessness and bullying to become the inspiration he is today. Not only does Alex have his own bowtie company, Build-A-Bow, he also runs a non-profit, is a published author and was awarded his own holiday by the state of Wisconsin, which he celebrates on Sept. 30.

For more about Alex, contest details and official rules, visit IncredibleEgg.org/IncredibleBecause and check us out on Facebook, Twitter, Instagram, Pinterest and YouTube.

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Eggs On the Menu at Gulfood 2018

American Egg Board nurturing export opportunities in the Middle East

CHICAGO, Ill. (Feb. 20, 2018) – At Gulfood 2018 this week in Dubai, the American Egg Board (AEB), the research, education and promotion arm of the U.S. egg industry, is supporting American egg producers’ export efforts by showcasing the benefits of U.S. eggs and egg products to a large and influential international audience. Gulfood is the world’s largest annual food event with exhibitors and displays spread out across one million square-feet of exhibition space. Over the course of the five-day trade show from February 18-22, upwards of 97,000 visitors are expected from 185 countries, opening up new business opportunities and new trade possibilities for exhibitors and attendees alike.

Dubai is considered the region’s gastronomic capital, and as the host location for the trade show, places exhibitors in the center of robust economic opportunities. The United Arab Emirates (UAE) and Saudi Arabia represent 90 percent of the Gulf Coast Countries’ (GCC) Food & Beverage (F&B) market. Hotels and mega tourism projects have spurred rapid growth in the region, and café culture is on the rise. In addition, U.S. fast food brands are popular locally with the burgeoning number of younger residents-more than half the population in the area is under 30-years-old with a generous amount of disposable income.

The Middle East market represents a strong growth opportunity for U.S. egg exports. According to figures supplied by the USDA’s Foreign Agricultural Service, 2017 volume exports of U.S. table eggs to the Middle East increased 88% compared to 2016. The export volume of U.S. egg products increased 83% in 2017 over 2016. The United Arab Emirates, which includes Dubai, the host country for Gulfood, accounted for the bulk of U.S. egg exports purchased in the Middle East.

“The American Egg Board (AEB) is thrilled to participate and showcase our nutrition-packed, affordable and high-quality eggs at this world-class venue with strong partner organizations, including USAPEEC,” said Anne L. Alonzo, AEB President and CEO. “AEB is proactively supporting our egg producers in their quest to build demand and develop new markets outside U.S. borders, where great opportunities for growth exist. The Middle East is a key market for us, and our increased participation in Gulfood 2018 evidences our interest.”

At AEB’s booth (D4-48) attendees will be served up deviled eggs as well as can meet with Ms. Alonzo and egg producer representatives, who will be on hand to help foster the growth of U.S. egg exports.

The AEB’s Incredible mascot-Eggy-will also make appearances at the show to greet attendees and bring attention to the benefits of U.S. eggs and egg products.

Additionally, AEB in partnership with the USA Poultry & Egg Export Council (USAPEEC), U.S. Dairy Export Council (USDEC) and U.S. Meat Export Federation (USMEF), is co-sponsoring a series of cooking demonstrations in the “Taste of the U.S.A.” pavilion located at stand ZP-D22 in the Dubai World Trade Center. Chefs from the Emirates Culinary Guild, the leading chef's organization in the Middle East, will serve attendees dishes representing global cuisines, with recipes that showcase U.S. egg products and other U.S. export items. The “Taste of the USA” Pavilion is strategically located directly across from the Salon Culinaire — the premier chefs’ cooking competition, sponsored by the Emirates Culinary Guild.


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Incredible Breakfast Trends Kick-off with The Bowled & The Beautiful

Chef Ina Pinkney dishes on bowl trends in latest AEB Incredible Breakfast Trends

Chicago, IL (March 23, 2018) — The breakfast experts at the American Egg Board are cracking open a new chapter of Incredible Breakfast Trends (IBT) in 2018. “Going forward Incredible Breakfast Trends won’t just focus on national breakfast trends,” explains Phaedra Ruffalo, AEB’s senior director, market development. “It will go beyond them to the chefs who are setting those trends. Several times a year, we’ll be interviewing nationally-acclaimed chefs to learn how they bring a breakfast trend to life on their menu. From competing on Iron Chef and Top Chef to earning Michelin stars to writing their own cookbooks to James Beard Award recipients – these chefs are well, incredible breakfast trendsetters.” Using video, slide shows, recipes and more, IBT brings breakfast trends alive for readers.

Chicago-based chef, writer and undisputed, “Breakfast Queen,” Ina Pinkney is the first of IBT’s trend-setting chefs. She dishes on the bowl trend and its limitless opportunities, specifically breakfast bowls and what gives them their menu appeal. In a guest vlog Chef Ina draws on her years of experience focusing on the breakfast daypart, sharing her views about the breakfast bowl phenomenon: “Breakfast bowls allow you to choose to eat a meal in layers or mixed all together. Fill it with flavor and texture and you’ve got an exciting array of concepts that will bring consumers back time and again.”

Chef Ina, who authors a regular breakfast column in the Chicago Tribune, developed a signature breakfast bowl recipe, Ina’s French Soul Bowl. It features hard-boiled eggs in a mustard-based gribiche sauce that coats Southern-inspired ingredients, selected for their blend of taste and texture.

Examples of half a dozen other creative bowls on breakfast menus around the country are highlighted in a slideshow. More chef-created bowl recipes are served up as menu inspiration. These range from a Poblano-Potato Mash with Fried Egg to a Sweet Japanese Egg & Tuna Poke Bowl.

“Thrill Seekers”
As America’s largest demographic group, Millennials continue to exert market influence. Luckily for restaurateurs they’re an adventuresome bunch. Datassential dubbed Millennials – dining “thrill seekers,” who like intense flavor and texture, and NPD Group researchers called them “restaurant explorers.” In addition, they like customization. The fresh ingredients and limitless possibilities bowls offer provide the perfect mix for Millennial diners.

Innova data shows breakfast bowls trending upwards with new product claims for “bowl(s)” increasing steadily from 2012 to 2017.1 Bowls offer a ready environ for “salad-style” meals, created with fresh ingredients that readily mix and match with each other. This enhances the bowls’ health appeal to a consumer audience hungry for such fare. It also offers the perfect blank canvas for experimentation. A bevy of potential combinations can appeal to self-proclaimed foodies within any demographic, but particularly Millennials.

“Breakfast bowls offer the opportunity to create fusion presentations, mixing cuisines and ethnic flavors perfectly suited for the adventuresome diner, like Millennials,” says Ruffalo. “And nothing says ‘breakfast’ like an egg. Few proteins offer their versatility and ability to blend with a bounty of other fresh ingredients.”

Chef Ina’s video, complete recipes for chef-inspired breakfast bowls, including her French Soul Bowl, trend information, culinary tips and much more are at www.aeb.org/incredible-breakfast-trend

To request an interview or photos, please contact Kitty Kevin at 815-398-6860 or



1 Innova Market Insights
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American Egg Board and Tyson Foods Partner on Disaster Relief

ATLANTA (January 30, 2017) – The American Egg Board (AEB) and Tyson Foods today signed a Memorandum of Understanding (MoU) affirming their intent to partner in natural disaster relief efforts on an ongoing basis. The MoU sets forth a framework for cooperation in the delivery of aid and was signed by representatives from both organizations at one of this country's largest industry shows, the International Product & Processing Expo (IPPE) in Atlanta, Georgia.

"America's egg farmers are committed to feeding Americans in good times and in times of crisis. Our egg farmers have a history and culture of jumping in during natural disasters to share their eggs and egg products - a welcome and portable nutritional powerhouse. During Hurricane Harvey, U.S. egg farmers distributed over 800,000 egg servings. With Tyson as our trusted partner in natural disaster philanthropic efforts going forward, we'll be able to fully leverage our reach and effectiveness," said Anne L. Alonzo, AEB President & CEO.

Throughout Tyson Foods' history, the company's team members have been quick to respond when disaster strikes in or near their communities. In 2012, the company unveiled a new tool for use in disaster response. As part of the Meals that Matter® disaster relief program, the company outfitted a 53-foot-semi-trailer with refrigerated space to store up to 20,000 pounds of product and dry storage to transport supplies to set up a feeding site and support Tyson Foods cook teams.

The company's disaster relief efforts include deployments in the wake of Superstorm Sandy, tornadoes in Joplin, Missouri, and Moore, Oklahoma, as well as flooding in Baton Rouge, Louisiana, and Houston.

"Our company purpose is to raise the world's expectations for how much good food can do," said Debra Vernon, senior director, corporate social responsibility at Tyson Foods. "We're grateful to have the American Egg Board assist our disaster relief efforts and aid in bringing our purpose to life."

AEB Chairman Jeff Hardin, Cal-Maine Foods, who was part of the AEB and Tyson Hurricane Harvey Conroe, Texas, cook site effort also remarked:

"There's a tremendous need for food in disasters like this, and egg farmers feed people. We benefitted from Tyson's know-how and substantial operations on the ground. In turn, they were delighted to be able to include our eggs in the effort. Eggs and chicken are perfect proteins, and this is a perfect partnership opportunity."

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Elevate Easter with Help from the Eggsperts at The Incredible Egg

From decorating to recipes, The Incredible Egg offers eggciting new ideas for an unforgettable Easter

Chicago, March 28, 2018 — Thanksgiving has turkey and Christmas has candy canes. What about Easter? Eggs, of course. In fact, in 2017 alone, there were 230 million dozen eggs sold during Easter; that’s 2.7 billion eggs during the Easter season. With eggs top of mind this time of year, the American Egg Board is helping families from coast to coast find new and eggciting ways to celebrate the holiday. From decorating, to cooking and scavenger hunting, eggs can play a fun and delicious role in Easter festivities.

“With the average American eating 279 eggs per year, we always seek to help families find new ways to enjoy the incredible egg,” says Anne Alonzo, President and CEO of the American Egg Board. “Easter is an especially important time for America’s egg farmers, so we’re sharing a wealth of recipes, egg decorating trends and entertaining how-to’s to help enhance current traditions and bring about new ones. Our goal is to help families have the most incredible Easter ever.”

Wow-worthy Easter Egg Decorating
Tired of your go-to egg decorating? The Incredible Egg has you covered. Impress your guests with glow-in-the-dark, marbled or paint pen eggs. They’re as easy as 1-2-3 and add eggstra fun to the holiday.

  • Glow in the Dark: Eggs can shine both day and night. Make these fun glow-in the-dark eggs with your family. Just grab a bowl and glow-in-the-dark paint.
  • Marbled: Nail polish is the perfect tool to marble your eggs. Just put a few drops of your favorite colors into water and swirl your egg around to make a beautiful design.
  • Paint Pen: Both brown and white eggs are stunners with this simple decorating technique. Take a gold, white or silver paint pen and create the design your heart desires.

Must-have Recipes for Your Easter Spread
There are so many ways to include eggs in your Easter menu — from baked, to deviled and scotched, the possibilities are truly endless.

Eggs are not only a delicious recipe staple for Easter and beyond, they are also a nutritional powerhouse, with one large egg containing 6 grams of high-quality protein and nine essential amino acids, all for 70 calories. So, no matter how you like your eggs, you can feel good about including them in breakfast, lunch, dinner and everything in between.

For more Easter egg decorating how-to’s and recipe ideas, visit IncredibleEgg.org/Easter and check us out on Facebook, Twitter, Instagram, Pinterest and YouTube.

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American Egg Board Launches Incredible! FFA Chapter Contest

The Incredible Egg initiates second nationwide search for FFA chapters doing exemplary work in agriculture

CHICAGO, Ill. (Jan. 15, 2018) – Today, the American Egg Board (AEB), the marketing arm of America’s egg farmers, kicked off its second Incredible! FFA Chapter Contest. The contest encourages members of the National FFA Organization (FFA) — an intracurricular student organization for young people interested in agriculture — to nominate their local chapters and the incredible work they’re doing for a chance to win one of three grants worth up to $2,000.

“We launched this Incredible! grant contest to recognize the important work being done by young people in FFA chapters around the country, and to also celebrate America’s future farmers,” said AEB President & CEO Anne L. Alonzo. “We are continually impressed with the passion of today’s young people making a positive impact on our world. Organizations like FFA play a key role in helping these students find opportunities for leadership in agriculture to do just that.”

The AEB received more than 500 entries for its inaugural Incredible! FFA Chapter Contest in 2017. Of those entries, three winners were selected: Cass City FFA (Grand Prize Winner), Hope FFA (Runner-Up #1) and Rio Rico FFA (Runner-Up #2).


To Enter the Contest
Entries can be submitted via an online submission form with a description of what makes the nominated chapter incredible and how the grant funds would be used to positively impact the chapter. Submissions will be accepted until 11pm ET on Thursday, February 15, 2018. You must live in one of the 50 states and Washington, D.C. to be eligible for entry. Winners will be announced on or after March 2, 2018. Nominated chapters will have a chance to win one of three grants – one for $2,000 and two for $1,500.

For more information and official contest rules, please visit AEB.org/FFA .


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