Incredible Breakfast Trends

Incredible Breakfast Megatrend - Simply Nutritious

Out of maternal instinct, your mother may have told you breakfast is the most important meal of the day. But now there’s scientific evidence to support it. Getting a jumpstart on the day, fueling body and mind with protein—lots of protein—and lean protein—is simply, nutritious.

Trend 1: Mom Was Right

Breakfast is the most important meal of the day, or so generations of American Moms told us. But even they might be surprised at how wise that was...READ THE FULL TREND

Trend 2: Protein: It’s Good for Us; We Need It; We Want It

The recognition of high protein foods as critical to improving vitality and well-being has made them one of the most sought-after nutritional choices among American consumers...READ THE FULL TREND

Trend 3: Leaning Toward Leaner Proteins

The classic American breakfast anchored by eggs with a side of bacon or sausage is still enjoyed today but with many more options than only a few years ago...READ THE FULL TREND


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers


Egg facts