Incredible Breakfast Trends

Moving Classics Toward Indulgence

Indulgent foods are appearing everywhere on menus as restaurants and chains deliver foods we view as treats, rewards or celebratory and definitely crave-worthy. Seasonal flavors like pumpkin, eggnog and peppermint can fall into this category, as do specialty cheeses, dinner-centric meats paired with eggs and global twists on familiar dishes.

Menu examples of this type of indulgent food are nearly infinite and are imbued with the pedigree mentioned earlier. Some examples include:

  • Big Chicken Skillet: cheesy chicken potato hash topped with three fried chicken tenders and three eggs (Bantam & Biddy’s, Atlanta, Ga)
  • Benedict’s ala Munich Eggs Benedict: grilled Sheboygan bratwurst, caramelized onions and two poached eggs on two potato pancakes, topped with a mustard hollandaise sauce (Benedict’s La Strata, Crystal Lake, Ill)
  • The Big Bad Wolf Omelette: ham, bacon, sausage, Polish sausage and cheese (The Cracked Egg, Henderson, Nev.)
  • Stuffed French Toast: cinnamon bread stuffed with cream cheese and orange marmalade, dipped in egg batter, grilled golden and garnished with mandarin orange sections, powdered sugar, whipped butter and syrup (Spyglass Inn Restaurant, Shell Beach, Calif.)

Those who dine at home are not left out of this morning feasting, as food manufacturers are also trend watchers. Hormel makes Chi-Chi’s Triple Play Breakfast Burritos with whole eggs, bacon, smoked ham, sausage and three cheeses. Lucerne Foods’ Signature Cafe Meatlover’s Egg Frittata, includes eggs, cream, ham, bacon, pork sausage and Cheddar.

But note: consumers are not one dimensional. They still want indulgence, but now they want it to also be healthier. Restaurants and supermarkets are delivering with items like these:

  • Moroccan Omelet at Benedict’s Eggs & More in East Dundee, Ill., is an exotic, flavorful, but healthful luxury made with Medjool dates, bacon, sliced almonds, goat cheese and balsamic reduction.
  • Roasted Veggie and Goat Cheese Quiche from m. henry in Chicago, is filled with roasted asparagus, peppers, onions, sundried tomatoes, mushrooms and Fontinella and goat cheeses.
  • Morning Star Farms Southwest Sunrise Breakfast Sandwich from Kellogg’s offers a spicy scrambled whole egg and veggie patty topped with pepper jack on a whole grain English muffin thin, a Mexican-inspired dish coming in at 200 calories and 12 grams of protein.

But in the end, if indulgence is the thing that matters, diners should make their way to Norma’s in either Palm Springs or New York City for The Zillion Dollar Lobster Frittata. The dish is made with 10 ounces of caviar and one pound of lobster, which is covered with egg on a bed of fried potatoes. It has held the Guinness World Record for the Most Expensive Omelette since 2004, and no wonder, as it sells for $1,000. Consumers only interested in a light snack should opt for the smaller version with just one ounce of caviar, at $100.


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers