Incredible Breakfast Trends

Evolution of Healthy

At one time, just eating breakfast itself was healthy. But today as the definition of a ‘healthy’ breakfast has evolved, we find these morning foods are expected to have a function, not just form. Consumers are linking food to their well-being.

Infographic: Healthy Breakfast

Trend 1: Consumers’ view of healthy breakfasts

American consumers describe healthy breakfast foods using a wide variety of personal parameters, showing that healthy is relative. For some, the food must be high in fiber, meatless, organic or gluten-free…READ THE FULL TREND

Trend 2: Healthy consumer trends

In the 1980s and ‘90s when asked for healthier foods, foodservice operators and food manufacturers eliminated fat and sodium, which also removed most of the flavor. Lackluster sales were taken as proof consumers didn’t really want healthy items. On the contrary...READ THE FULL TREND

Trend 3: East meets West on healthy breakfasts

The New York vs. California breakfast story might be considered a tale of opposites. But is it? According to Technomic, California consumers ordered healthy options 41 percent of the time when eating out, not significantly more often than the Northeast…READ THE FULL TREND


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers