Incredible Breakfast Trends

Comfort Foods with Flair

Moving into the fourth quarter all signs point to Comfort Food as this season’s Incredible Breakfast Trend. While research shows consumers seek out breakfast favorites, defining “comfort” for different audiences can prove challenging. We examine whether upscale gourmet, exotic and spicy or traditional fare answers the call for comfort food in the a.m. daypart.

Trend 1: The Evolution of Perfection

While consumers are loyal to traditional breakfast favorites, the majority are interested in unique treatments of elevated comfort foods. Omelettes and Eggs Benedict offer blank canvases ripe for culinary experimentation… READ THE FULL TREND

Trend 2: Why We Seek Comfort

When life overwhelms us, putting too much on our plates metaphorically, we fill our literal plates with comfort foods. This can lead to breakfast as an appetizer, salad or main dish. We highlight a few of the better ideas… READ THE FULL TREND

Trend 3: The Business of Comfort Food

A consistent bright spot in foodservice, breakfast sales exhibit consistent growth. With every channel competing for market share, including retail, is there room for more? The answer is yes—breakfast offers fertile ground for new entries...READ THE FULL TREND


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers


Egg facts