Incredible Breakfast Trends

Clockless dining

The latest Incredible Breakfast trends impacting our morning fare all relate to the 80 million strong Millennial generation and its attitudes about food. The desire to eat whatever/whenever is blurring daypart boundaries and sparking creativity within the breakfast segment.

Trend 1: Millennials: Taking over

Millennials will soon inherit the Baby Boomers’ crown as the most important customer group for the foodservice industry...READ THE FULL TREND

Trend 2: Daypart blurring proteins

The Millennial habit of eating whatever/whenever they want is eroding daypart boundaries and moving traditional breakfast proteins along with them...READ THE FULL TREND

Trend 3: Creativity makes economic sense

A huge factor in consumers’ choice of restaurants is the ability to customize their food. That feeling of control comes with a certain satisfaction and makes consumers less price-sensitive...READ THE FULL TREND


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers


Egg facts