Incredible Breakfast Trends


Brunch—once solely a weekend mashup of breakfast and lunch—is gradually expanding beyond Saturday and Sunday as daypart lines blur and all-day breakfast claims a regular spot on menus. And this brunch expansion opens room for creativity and profits.

Trend 1: What about brunch?

As the upscale, more gourmet cousin of breakfast, consumers expect more complex items with better ingredients from brunch. Items are frequently based on the top breakfast components, which according to Mintel, are still eggs, potatoes, bacon and bread... READ THE FULL TREND

Trend 2: Rediscovering Brunchtime

Consumers are more flexible than ever in their dining habits and no longer view dayparts as sacred. Operators are taking note and adding items that bridge dayparts and satisfy diners any time of day. The number of brunch dishes grew 25 percent in menu mentions between Q2 2015 and…READ THE FULL TREND


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers


Egg facts