Incredible Breakfast Trends


Asian flavors and cuisines are becoming more common in breakfast fare. Varied cuisines from all over southeast Asia are seasoning the morning daypart—from Filipino longanisa sausage and eggs to Korean-flavored breakfast bowls.

Infographic: Breakfast with Asian Appeal

Trend 1: MARKET INSIGHT: Sun Shines on Asian Breakfasts

Census trends might show why Asian cuisines are appearing on more non-Asian restaurant menus: the U.S Asian population is by far our fastest growing ethnic segment – up 76 percent between 2000 and 2015…READ THE FULL TREND

Trend 2: OPERATOR INSIGHT: Asian Flavors Shake Up Breakfast

Asian spices and flavors work well with traditional American breakfast foods. Eggs, potatoes and entrée starches offer relatively neutral platforms, perfect for pairing with more assertive flavors, like Sriracha, miso or kimchi...READ THE FULL TREND


Make Room for Veggies

Breakfast with Asian Appeal

Put An Egg On It

All Day Breakfast

Multicultural Cuisines

Evolution of Healthy

Indulgent Comfort

New Competition

New Behaviors

Regional Breakfast Menu

Comfort Foods with Flair

Clockless Dining

Simply Nutritious

The New Consumer

Breakfast Influencers


Egg facts