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The Incredible Egg Cooks Up Hero-Worthy Recipes for the Supers from Disney•Pixar’s “Incredibles 2”

The American Egg Board in Partnership with Disney•Pixar Premieres “How Do You Like Your Eggs?” Campaign Recipes Inspired by “Incredibles 2”

Chicago, IL (June 1, 2018) — The American Egg Board (AEB), the marketing arm for America’s egg farmers, is eggcited to announce its promotional sponsorship of the highly-anticipated release of Disney•Pixar’s “Incredibles 2.” Coming to a plate near you, The Incredible Egg has cooked up “How Do You Like Your Eggs?” recipes celebrating each of the film’s leading characters, with each dish reflecting the character’s unique personality or super power.

“We are excited for The Incredible Egg to have a role celebrating all-things incredible as part of the family-friendly Disney•Pixar’s ‘Incredibles 2’ movie,” said Anne L. Alonzo, president and CEO of the American Egg Board. “A nutritional powerhouse, The Incredible Egg is the perfect sidekick to all the Supers out there, as one large egg is packed with 6 grams of high-quality protein.”

So, how do the stars of Disney•Pixar’s “Incredibles 2” like their eggs?

The American Egg Board”s sponsorship also involves:

  • A custom animated commercial starring the film’s characters based on The Incredible Egg’s “How Do You Like Your Eggs?” campaign that will appear both on TV and digital platforms starting May 29. Both a 30-second and 15-second spot were created.
  • The Incredible Egg will appear at the World Premier of Disney•Pixar’s “Incredibles 2” in LosAngeles, Calif., in June.
  • In addition to support on The Incredible Egg social media channels, the AEB is celebrating the movie by bringing a Hollywood party to the Windy City. A family-friendly, invite-only opening day party will take place at the Loews Chicago Hotel rooftop and serve as an opportunity for guests to get a first look at (and taste of) the customized character recipes, followed by a private opening day screening of the film.

Disney•Pixar’s “Incredibles 2” will hit theaters nationwide on June 15, 2018. For more information about The Incredible Egg, its newest campaign and delicious recipes, visit IncredibleEgg.org and check us out on Facebook, Twitter, Instagram, Pinterest and YouTube.


MEDIA CONTACT

MARC DRESNER
Phone: 1.855.EGGS411

If you are not a member of the media and have a general inquiry, please call the American Egg Board at 847.296.7043.

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