The American Egg Board is marking its 40th anniversary with a look back at some highlights of its promotional activities, which range from the White House to Disneyland. But first, here’s a quick bit of history.
Forty years ago, AEB was established in Chicago as one of the first national agricultural commodity checkoff programs. Funded by America’s egg farmers, the Board began its mission to increase demand for eggs with an advertising campaign.
Fast forward four decades, and while the tagline from the original Incredible Edible Egg advertising campaign continues — albeit in a more modern guise — AEB’s mission has evolved beyond promotion. Today AEB supports the egg industry by increasing demand for eggs and egg products through research, education and promotion.
40 Years of Highlights
Congratulations from the Bacon Brothers
Incredible Egg advertising campaigns from the past 40 years.
1976 - 1986
1987 - 1996
1997 - 2006
2007 - 2016