Today's Egg Consumer

• Item penetration is very high, 93%, which means that eggs can be found in almost every household.
• Recent sales data is showing a positive rejuvenation of the egg category.
• Here's some great news! Consumer research conducted by Miller-Zell revealed that the overwhelming majority (85%) of shoppers view eggs as very or somewhat healthy.
• Consumers like eggs' versatility and the variety of dishes they can be used in. And, they are looking for information on delicious, nutritious meals which feature
  eggs as a major ingredient.