For the past several years, the American Egg Board (AEB) has conducted considerable research into the category dynamics and consumer behavior impacting the egg case. Several groundbreaking studies have explored shelf merchandising, promotion strategies, egg case economics and supply chain efficiency. During this time, the egg category has grown substantially at retail. The current interest in a greater understanding of the nutritional advantages of eggs is bringing even more traffic to the egg case.
Each of these booklets provides the facts and information that will be helpful in maximizing your results with The incredible edible egg™.
AEB retail research study results:
- “Making the Case for Eggs,” make.pdf
- “Setting the Case for Eggs,” set.pdf
- “Promoting the Case for Eggs,” promote.pdf
- “Think Fast. Think Eggs. Think Profit,” think.pdf