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Promotion Strategies

Eggs are a great promotion item!
Egg promotions do create incremental sales. Every retail study that’s been conducted over the past 10 years has shown that you can build egg sales and profits through effective egg promotion strategies.

  • Promote eggs frequently - when customers buy more, they use more eggs
  • Generate impulse sales - even if they hadn't planned an egg
    purchase, consumers will buy eggs on sale
  • Promote a variety of egg types and sizes, including specialty eggs
  • Cross-promote eggs with other items such as baking
    supplies, produce and breakfast meats
  • Create and execute an effective annual promotion calendar
    and identify relevant cross-merchandising
    themes throughout the year