DOES YOUR EGG CASE MAKE THE GRADE?
Use this check list to determine
if you are “setting the case” for maximum sales and
profits. Retailers who follow these shelf-merchandising guidelines
will see improved results.
PLANNING YOUR STRATEGY
Egg case located in line with dairy
Minimum 8-foot department
All egg types represented for full variety
Plan-o-grams for all stores
SETTING THE CASE
Best-selling items set at opposite ends
High-margin and growth items at eye level
Space allocations based on local market needs
Additional space allocated to growth items
COMMUNICATING WITH CUSTOMERS
Large overhead department sign
Pricing easy to find, both overhead and on shelf
Color-coded cartons, rail strips and signs
Consumer information available on egg safety and nutrition
OPERATING FOR BEST RESULTS
Employee handling guidelines posted in back room
Case temperatures maintained for maximum freshness
(always under 45°F)
Employees trained in proper rotation procedures
Store policies for keeping the egg case clean, organized,
and full
Accurate measures of damage and shrink
MERCHANDISING FOR SUCCESS
Annual merchandising plan
Eight or more lead features annually
All sizes and types in promotion plan
Secondary location displays
Cross-merchandising with other items
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