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Over the past several years, the American Egg Board (AEB)
has conducted considerable research into the category of dynamics
and consumer behavior impacting the egg case. Several groundbreaking
studies have explored egg case economics, shelf-merchandising,
promotion strategy, and supply chain efficiency. During this
time, the egg category has grown substantially and per capita
consumption has reached its highest point in nearly twenty
years. The current interest in higher protein diets, combined
with a greater understanding of the nutritional advantages
of eggs, are bringing even more traffic to the egg case in
each store.
For retailers, this trend is
especially favorable since eggs have now become one of the
most profitable categories in the entire store. “Think
Fast. Think Eggs. Think Profits.” truly sums up what
today’s store operators need to know about the category.
This site provides the facts and information that will be
helpful in maximizing your results with the incredible, profitable
egg. It draws upon a wide range of AEB and industry research,
highlighting approaches that have been proven in-store. This
is just one of the many activities the American Egg Board
undertakes to support the egg industry and its customers.
We trust that you will find it useful. Good selling!
Sincerely,
The American Egg Board
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