Egg consumption is growing, and fast. According to the United States Department of Agriculture (USDA), per capita egg consumption has grown by more than a dozen eggs over the last five years, and is nearing 261, the highest in 30 years. What’s more, egg category sales added more than $500 million in 2014 to make eggs a $5.5 billion category. And eggs were recently named one of the fastest growing foods (in annual eatings per capita) by NPD, a global market research firm.
Eggs are a staple of your retail business. Household penetration is approximately 94 percent, and has the 2nd highest true profit per square foot facing in the dairy case, despite the 5th smallest footprint.
Please use these resources to learn how to grow your egg sales.