According to consumer research, nearly 90% of Americans believe eggs are a nutritious choice for breakfast, and 82% believe eggs are a healthier breakfast than cereal. Clearly, shoppers are looking for more protein in the morning, and they are increasingly interested in the fact that:
For more about how shoppers think and feel about eggs, check out recent results from our annual tracker research. The findings may surprise you, such as:
Egg retail sales are up 3.8 percent, vs. the same period a year ago, according to September 2016 Nielsen scan data.