Download Press Release

From Deviled to Divorciados – The Incredible Egg Asks How Do You Like Your Eggs?

The American Egg Board Inspires Consumers to Think Outside the Carton in New Creative Campaign

CHICAGO, Ill. (November 17, 2017) —  How Do You Like Your Eggs? The American Egg Board, the marketing arm for U.S. egg farmers, poses this age-old question to Americans through its latest marketing campaign — a relaunch of the brand’s trademark “Incredible Egg.”


Breaking out of the ordinary, The Incredible Egg and its new campaign inspires consumers to think about eggs differently — beyond the usual. Not only are eggs nutritious, with one large egg containing 6 grams of high-quality protein, they’re also one of the most versatile foods on the planet. From deviled, baked, fried or even as a cloud, the latest campaign from The Incredible Egg helps consumers explore the ways and occasions for which they enjoy eggs.

“The Incredible Egg has been a cultural icon for 40 years, and we intend to infuse it with modern energy that will incite people’s passion and usage of this truly incredible food,” said Anne L. Alonzo, President and CEO, American Egg Board. “A fun food deserves an equally fun campaign, and the American Egg Board is taking the incredible egg to new heights.”

The campaign, which launches with out-of-home and digital, is the first from creative agency partner Energy BBDO, advertising agency of record for the American Egg Board. The work takes a humorous and light-hearted approach to eggs, pairing colorful characters and personalities with egg dishes, such as a nun who loves deviled eggs or Santa, who of course prefers his eggs nogged. The How Do You Like Your Eggs? campaign characters express their personality through a few egg puns and cracked jokes.

Sofia Therios, Vice President, Consumer Media, American Egg Board, said, “There’s no wrong answer to the question How Do You Like Your Eggs?” With this campaign, The Incredible Egg hope to help consumers unleash new ways to enjoy the incredible egg from breakfast to dinner and everything in between, she added.

In addition to the creative campaign, the American Egg Board is also releasing innovative incredible egg recipes inspired by the insight that thanks to their versatility, nutrition and flavor, eggs are an abundant ingredient in countless dishes. The possibilities are truly endless.

For more information about The Incredible Egg, its newest ad campaign and a variety of delicious (and nutritious) recipes, visit IncredibleEgg.org and check us out on Facebook, Twitter, Instagram, Pinterest and YouTube.

Download Press Release

American Egg Board Partners with Tyson Foods in Hurricane Harvey Relief Effort

CHICAGO, Ill. (Sept. 6, 2017) — In response to historic flooding in the aftermath of Hurricane Harvey, the American Egg Board (AEB) has partnered with Tyson Foods to provide eggs and egg products for distribution to those affected by the disaster.

The AEB is facilitating and coordinating donations of egg patties, hard-boiled eggs, and other pre-cooked refrigerated egg products from America’s egg farmers for use in serving nutritious hot and cold meals to churches, local shelters, other locations and volunteers, as part of Tyson’s Meals that Matter disaster relief program.

“Due to an outpouring of concern by the egg industry, AEB has commenced coordinating donations. Tyson Foods was also identified as a strong potential partner. Tyson Foods shared that supplying breakfast was an opportunity for us to engage in their efforts, and America’s egg farmers are answering the call,” said Anne L. Alonzo, President and CEO of the American Egg Board.

Pallets of egg product began arriving over the weekend with the first delivery to a local church occurring yesterday. AEB Chairman Jeff Hardin, Cal-Maine Foods was on site in Texas to personally oversee the effort. The AEB has also deployed staff to TX and has had several of its members volunteer to assist with donation and distribution efforts. Efforts are being coordinated from the Montgomery Fairgrounds, 9333 Airport Rd., Conroe, TX 77303 (about 30 miles north of the flooding).

The AEB will continue to coordinate and facilitate provision of eggs and egg products for use in the Hurricane Harvey disaster relief effort. All who are able to donate egg product, including liquid product, and other resources are encouraged to contact the AEB.

American Egg Board Chairman Jeff Hardin of Cal-Maine Foods coordinates AEB’s Hurricane Harvey disaster relief support from the Montgomery Fairgrounds in Conroe, TX, in partnership with Tyson Foods’ Meals that Matter program.

Hurricane Harvey disaster relief volunteers prepare shipments of egg product donated by American Egg Board members for distribution through Tyson Foods’ Meals that Matter.
Download Press Release

AEB Convenes Egg Industry Around Exports

CHICAGO, Ill. (Nov. 14, 2017) —  Today, the U.S. egg industry convened its first-ever AEB Egg Export Seminar at the American Egg Board’s (AEB) Chicago offices. Attendees gathered to learn how to drive export demand for U.S. eggs and egg products by understanding opportunities and trade barriers.

“Total U.S. egg exports for January through September vs. the same period in 2016 increased 31.8 percent to 191.5 million dozen. The value of those exports rose by 21.5 percent to $173.4 million,” noted AEB President & CEO Anne L. Alonzo. “These results continue to reflect the strong progress made by U.S. egg farmers and supported by the AEB and USA Poultry & Egg Export Council’s (USAPEEC’s) 2017 Export Marketing Program. We initiated this export seminar to continue our momentum.”

At the seminar, Tom Suber, former CEO of the U.S. Dairy Export Council (now Suber Global LLC), presented an in-depth case study of the dairy industry. “The dairy export story provides an excellent comparison of the challenges and opportunities that can be realized when a commodity comes together to grow demand beyond domestic markets,’’ Alonzo said. “After all, 96 percent of the world’s population lives outside the U.S.”

In 2017, for the first time, the American Egg Board designated exports as a strategic priority and developed a proactive and robust program led by John Howeth, AEB’s SVP for Market Development. Efforts include gathering market intelligence, targeting key markets and organizing key events including: an egg trade mission to Mexico, a reverse Caribbean trade mission to the U.S., and a focus on South Korea during its AI crisis — including educational trips by Korea experts to the U.S. — as well as in-country bakery demos and recently, exhibiting at Mexico’s Cake & Bake Trade Show.

An important announcement came out of today’s egg seminar: USAPEEC has determined that $400,000 of USDA’s 2018 MAP/FMD funds will be apportioned toward eggs. “These added funds underscore the confidence being placed on our egg export program by the USG. It will help fuel even more programming and cooperation,” concluded Alonzo.

Download Press Release

The Incredible Edible Egg and Gymnast Laurie Hernandez Launch National Search for Incredible Kids

CHICAGO, Ill. (Aug. 8, 2017) — With back-to-school season in full swing, the American Egg Board (AEB), the marketing arm for U.S. egg farmers, has teamed up with gymnastic gold medalist Laurie Hernandez to launch a national search for the country's most incredible kids. The contest is part of AEB's multi-faceted You're Incredible Because… campaign highlighting the importance of high-quality protein foods, like eggs, to fuel students to be their best.

The You're Incredible Because… contest is looking for kids who are engaging in social good projects in their schools and communities, excelling in sports or extra-curricular activities or otherwise achieving wonderful and remarkable feats.

Calling All Incredible Kids
To enter the contest, parents can submit a photo or video of the incredible kid(s) to their personal Twitter or Instagram, as well as the Incredible Egg Facebook page with a brief caption explaining what makes this child incredible. Posts using the hashtags #IncredibleBecause and #Contest will be considered contest entries and are eligible for the grand prize and weekly prizes. For official rules, please visit IncredibleEgg.org/B2S.

A Gold Medal-Worthy Prize
Laurie Hernandez will visit the grand prize winner's school for a breakfast party. The grand prize winner will also receive an all-expenses paid trip with his/her family to Chicago for an Incredible Kids award ceremony, including a grant to help further the incredible mission for which he/she was nominated and a matching grant for his/her school. Throughout the contest entry period, a winner will be selected each week to receive a smaller monetary grant and back-to-school-themed prize pack.

"I'm very excited to partner with the American Egg Board to search for incredible kids across the country who are doing amazing things in their lives and the lives of others," said Laurie Hernandez. "I know first-hand how important it is to recognize children for their accomplishments and look forward to seeing the inspiring stories about remarkable kids submitted to the You're Incredible Because… contest."

Back-to-School Protein Power
"When the back-to-school season arrives, parents can start their kids' day with high-quality protein foods, like eggs, so they can reach their full and incredible potential," said Anne L. Alonzo, President and CEO, American Egg Board. "Eggs are a versatile and nutritional powerhouse that are easy to make and affordable. With one large egg containing 6 grams of protein and 70 calories, they're a great way to start the school day."

From breakfast, lunch, dinner and after-school or activity snacks, the possibilities are endless for delicious and nutritious recipes. Here are a few favorite back-to-school season recipes families can try:

  • Microwave Coffee Cup Scramble: Microwave coffee cups are mess-free and as simple as dropping your ingredients into a mug and pressing start on your morning.
  • Veggie EggPops: Quick and easy to prepare, EggPops are the perfect after-school snack. Simply hard boil eggs, insert a veggie stick and dust with savory spices and sauces for a burst of flavor.
  • Tex-Mex Egg Sheet Pan Dinner: The egg sheet is a one-pan dish that packs your favorite ingredients into one delicious and easy-to-clean dinner.

For more easy recipes, visit IncredibleEgg.org and check us out on Facebook, Twitter, Instagram Pinterest and YouTube.

Download Press Release

American Egg Board Announces Incredible! FFA Chapter Contest Grant Winners

The “Incredible Egg” provides grants to three local Future Farmers of America chapters from over 500 entries

CHICAGO, October 26, 2017  —  The American Egg Board (AEB) today announced the winners of its first-ever Incredible! FFA Chapter Contest at the National FFA Convention & Expo in Indianapolis. The contest encouraged National FFA members to nominate their local chapters for a chance to win one of three grants – one for $2,000 and two for $1,500.

“With more than 500 entries to the Incredible! FFA Chapter Contest, selecting winners among these amazing chapters was a very difficult decision,” said Anne L. Alonzo, AEB’s President and CEO. “Each FFA chapter entry detailed incredible stories of leadership, unique educational programming and enthusiasm for enriching the agriculture industry. We’re thrilled to be able to provide support for these chapters – they are all excellent examples of what FFA embodies.”

This year’s recipients of the Incredible! FFA Chapter Contest grants are:

Grand Prize Winner: Cass City FFA (Michigan)
After losing their only local grocery store four years ago, the Cass City FFA chapter launched their “Meat”ing the Need for Our Village program, to raise livestock and poultry to support the local food pantry – and because of it, the food pantry has not needed to buy meat on their own for the last three years and has since added dairy. With the grant money, Cass City FFA will begin providing eggs by starting a 100-hen laying flock.

Runner-up #1: Hope FFA (Indiana)
The Hope FFA chapter recognized how agriculture can have a positive and therapeutic impact, by creating a hands-on experience for preschoolers with developmental needs. Each child was introduced to different livestock – from sheep to goats, ducks, calves, chickens, kittens and horses – and the positive reaction from each child was overwhelming to chapter members. They will use their grant money to continue to implement similar programs for other children.

Runner-up #2: Rio Rico FFA (Arizona)
The mission of the Rio Rico High School Agricultural Education Program is to improve the quality of life of the people of Santa Cruz County, Arizona through programs which provide fruits, vegetables and eggs to the community. Working together with local social clubs, civic organizations, food banks and national hunger relief organizations, they are determined to wipe out malnutrition locally, and through this grant will secure more resources, such as a 100-hen laying coop, to provide for their community.

AEB kicked off the Incredible! FFA Chapter Contest in September, asking chapter members to share what makes the nominated chapter incredible and how the grant funds would be used to positively impact their chapter. Entrants were judged based on the impact the chapter has had on their community, as well as the uniqueness of programming the chapter had initiated. FFA members from across the country shared their passion and enthusiasm for their own chapters, making this inaugural year for the contest a huge success.

To learn more about the winning chapters, please visit www.IncredibleEgg.org/FFA. New grants will be offered in January 2018.

Download Press Release

Ali Fedotowsky Inspires Incredible EggArt Easter Sweepstakes

Chicago, Ill. (April 6, 2017)  — The average American eats 276 eggs a year1, many of which are consumed on the ultimate egg holiday of all—Easter! And this year, we’ve reached a new era in Easter egg decorating.

Out with the old days of pastel hues and plastic wrappers. 2017 is all about the etched, sparkled and polka dotted eggs! To celebrate a beloved Easter pastime, the American Egg Board is hosting an EggArt Sweepstakes in partnership with TV personality, and fashion and lifestyle blogger Ali Fedotowsky, to inspire your most gorgeous egg decorations!

As a new mom establishing her own special family traditions, Ali will be sharing some of her dazzling decorated eggs leading up to Easter, and wants to see yours too! Three lucky winners with the best egg in show, will receive an Easter egg gift set including a kitchen mixer and other exciting prizes! To enter, simply post of photo of your decorated Easter eggs on Instagram using both the #EggArt and #Sweepstakes hashtags. The contest runs until Sunday, April 16th. Winners will be announced on the American Egg Board’s Instagram, Facebook, and Twitter, on April 17th.

Before you get decorating, here’s an easier way to hard boil eggs, shortcutting you right to the fun! Once hardboiled, think beyond the traditional painted egg by trying one of these D.I.Y. Easter egg designing tricks.

  • Perfect Polka: Use the eraser end of a pencil to paint perfect polka dots on your egg. Just dip the eraser into acrylic craft paint and dab onto the egg. Make different patterns and use different colors to create your whimsical designs!



  • Get Sparkly: Glitter eggs like these are sure to be the star of any Easter basket. Brush craft glue over the egg until the entire surface is covered. Sprinkle a handful of glitter on paper plates and start rolling!



  • Egg Etching: Simply draw your design directly onto a brown egg shell with a hot wax pen, then drop the egg into a glass of vinegar for about 5 minutes (or until you see bubbles form around the egg). Remove the egg and scratch off the wax and you’d see your design etched into the egg!

While egg decorating is a favorite Easter activity, eggs are a nutrient powerhouse, with so a wide variety of ways to prepare and cook them. There’s sure to be a style or recipe the whole family enjoys! From hard-boiled, to perfectly poached, and every sunny side up in between, you can feel great “putting an egg on it” and knowing you’ll get 6 grams of high-quality protein2, all for 70 calories per large egg3. A few ideas for the perfect Easter brunch spread: Mexican-Style Eggs in a Nest, Pickled & Deviled Eggs and Asparagus Tomato Quiche.

For more Easter decorating tips, tricks and techniques, plus delicious brunch recipes that are sure to make you crack a smile, visit us at IncredibleEgg.org and check us out on Facebook, Twitter, Pinterest, YouTube and Instagram.

1. https://www.usda.gov/oce/commodity/wasde/latest.pdf

2. Campbell B et al. International society of sports nutrition position stand: protein and exercise. J Int Soc Sport Nutr. 2007;4:8

3. US Department of Agriculture, Agriculture Research Service, Nutrient Data Laboratory. USDA National Nutrient Database for Standard Reference, Release 28. Basic Report: 01123

Download Press Release

The American Egg Board and LATINO Magazine Celebrate Hispanic Culture and Cuisine at GUSTO New York

NEW YORK, October 27, 2017  —  The American Egg Board (AEB), the marketing arm of the U.S. egg industry, and LATINO Magazine last night hosted key members of the Latino community, New York media and America’s egg farmers at GUSTO New York — a celebration of Latino culture and cuisine featuring eggs.

The exclusive networking event at the Hilton Midtown drew several hundred guests to sample Latino-inspired egg dishes created by executive chefs and to mingle with AEB senior staff and America’s egg farmers as part of AEB’s outreach to New York’s Latino community and families.

“The role of food in Latino culture is well known and eggs are a dietary staple in Latino households, so it was important to engage with our Latino community,” said Anne L. Alonzo, President and CEO of the American Egg Board.

“For Hispanics, the cooking and sharing of meals are a part of our culture. Latinos want the best for their families. Eggs provide an affordable source of high-quality protein and other important nutrients. Eggs are a delicious, nutritious and affordable way for Latinos to please and nourish their loved ones,” said Alonzo.

Latinos are among the largest consumers of eggs. In fact, Latinos represent 58% of the year-over-year growth in egg purchases. “The influence of Hispanic culture in America today is increasing dramatically, and nowhere is this more evident than in cuisine. We want to showcase these contributions,” Alonzo said.

For more about GUSTO, please visit IncredibleEgg.org/Gusto.

Download Press Release

Protein Snacks Could Lead to Improved Behavior

Low-Glycemic Index Snacks a Better Choice for High-Risk Students

Chicago, IL (April 3, 2017) — Could protein-based snacks such as hard-boiled eggs lead to improved classroom behavior? That could be the case, according to a group of educators in one Iowa school district. Jennifer Best, Extension Educator at Iowa State University Extension and Outreach, worked closely with school staff to test that theory on a small scale. Together they developed and launched a pilot project during the 2015-2016 school year called the “Protein Intervention.”

The Protein Intervention pilot project substituted protein-based snacks, such as hard-boiled eggs, string cheese or yogurt, for the carbohydrate snacks typically given to students visiting the school nurse. Schools often keep a variety of snacks available for this purpose, particularly within districts that serve student populations that are considered at risk. Students were allowed to choose among the protein-based snacks available, with the overwhelming majority preferring hard-boiled eggs. The school nurse kept track of the students’ visit, snack choice, date and time, in order to measure results of the pilot program.

The results were striking, with the tabulated data showing a relationship between protein snack consumption and behavior referrals. At the end of the school year, students who received more than three protein snacks and had more than five behavioral referrals were included in the data set. Data showed that only 11.5 percent of these students’ behavioral referrals occurred on days when they received the protein intervention. The other 88.5 percent of these students’ behavioral referrals occurred on days when they did not visit the nurse and request protein. The school’s report states:

“We have hypothesized that this staggering difference results from alleviation of hunger with a high protein, low glycemic index food that offers healthy, sustained energy with minimal blood sugar fluctuations.”

Students can be considered “at-risk” due to several factors, including lower socioeconomic status, which can be related to food insecurity. Snacks help supplement school meal programs. Yet the type of snacks that schools typically offer to hungry students, such as crackers, cereal, granola bars or fruit snacks, while inexpensive and shelf-stable, are high on the glycemic index scale. These snacks exacerbate student’s blood sugar fluctuations and according to the report, can contribute to the challenging behaviors witnessed by teachers in schools with a high-risk student population.

“Hard-boiled eggs are the perfect choice for a program like the Protein Intervention. Eggs contain less than one gram of carbohydrate and as such, do not influence blood glucose. In addition, eggs are a nutrient-rich food with one large egg containing six grams of high-quality protein and varying levels of 13 vitamins and minerals,” said Tia M. Rains, Ph.D., Executive Director, Egg Nutrition Center, the scientific research arm of the American Egg Board. “We look forward to results from other schools implementing the protein intervention program with their students to see if similar benefits are observed.”

The report concludes, “with a systematic and sustained effort of offering protein within high need schools, behavior issues can be reduced, which ensures less time spent out of the classroom and a higher likelihood of academic achievement.”

Staff calculated that for $1,000, one school could be supplied with the food needed for a year’s worth of Protein Intervention. In response, the Iowa Egg Council is supplying the funds for one school for an entire year’s worth of snacks to continue the Protein Intervention project.

Protein Chart

Hoyland A, Dye L, Lawton CL. A systematic review of the effect of breakfast on the cognitive performance of children and adolescents. Nutr Res Rev2009;22:220–43.

U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015 – 2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at http://health.gov/dietaryguidelines/2015/guidelines/

Association for Psychological Science. (2010, January 21). Low socioeconomic status affects cortisol levels in children over time. ScienceDaily. Retrieved January 6, 2017 from www.sciencedaily.com/releases/2010/01/100119161805.htm

Download Press Release

American Egg Board
CEO Anne Alonzo Receives
Latino Magazine’s BRAVA Award

CHICAGO, Ill. (Sept. 28, 2017) —  Latino Magazine today honored Anne L. Alonzo, President and CEO of the American Egg Board (AEB), with one of its prestigious BRAVA Awards for exemplary leadership supporting and mentoring Latinas across the United States at a special 2017 BRAVA Awards Luncheon held at The University Club, Chicago.

Loosely translated as “courage,” the BRAVA Awards recognize awardees’ commitment to advancing Latinas through mentorship, whether in the corporate, nonprofit or government fields. Recipients are selected based on a history of demonstrating integrity, leadership and high performance and inspiring others.

“We are proud to recognize Anne Alonzo for her achievements, as well as her willingness to help others achieve success,” said Alfredo Estrada, Publisher of LATINO Magazine.

“I’m honored by this special recognition and especially touched to be presented with the BRAVA Award in my hometown of Chicago. I also commend LATINO Magazine for focusing attention on the importance of developing and mentoring Latinos. It is both my privilege and duty to share my career experiences and counsel to develop and empower this country’s future Latina leaders,” said Alonzo.

Prior to joining the AEB, Alonzo forged a highly successful and diverse career in the public, not-for-profit and corporate sectors. Most recently, she served as the Administrator of the Agricultural Marketing Service at the U.S. Department of Agriculture, a Vice President at Kraft Foods, Senior Vice President at the National Foreign Trade Council, Washington, D.C., as well as other senior roles in environment, trade and international relations.

A Chicago native, she holds an MBA from the University of Chicago and a J.D. from the Illinois Institute of Technology, Kent College of Law.

ExecutiveCommittee

AEB ANNOUNCES NEW OFFICERS, BOARD MEMBERS & DEBUTS SIZZLE VIDEO

Chicago, Ill. (March 21, 2017)  —  Following its Annual Meeting on March 8, the American Egg Board (AEB) announced its 2017 Executive Committee

Jeff Hardin, Flatonia, Texas, will serve as the 2017–2018 AEB Chairman. Joining Chairman Hardin on the Executive Committee are:

  • Vice Chairman, Steve George, Malcom, Iowa
  • Recording Secretary, Tom Hertzfeld II, Grand Rapids, Ohio
  • Treasurer, Karyn Kreher, Clarence, N.Y.
  • Member at Large, Bob Krouse, Mentone, Ind.
  • Member at Large, Mark Oldenkamp, Woodburn, Ore.
  • Immediate Past Chairman, Blair Van Zetten, Oskaloosa, Iowa

Newly appointed to the Board include:

  • Member, Bob Johnson, Wakefield, Neb.
  • Alternate, Mike Elliott, Minnetonka, Minn.
  • Alternate, Robert Saverance, Lamar, S.C.
  • Alternate, Lake Wagner, Abingdon, Va.

The newly elected Officers, Board, AEB President & CEO Anne L. Alonzo and Chairman Hardin will oversee growth-focused marketing programs to increase demand for eggs and egg products.

“During the last year, the AEB — driven by producers’ input and executed by staff — redoubled efforts in marketing areas with the largest upside potential: Millennials, Multicultural, Active & Healthy Lifestyle, Schools and Exports,” Alonzo says. “In addition to the AEB’s growth pillars, our core marketing efforts remain central within all AEB’s programing, including those related to Easter, Quick-Service Restaurants, Egg Products and more.”

Alonzo appreciates the dedication of the outgoing leadership team members, who served as incredible guideposts during her first year working for the Board. “I look forward to working with new leadership and hope that everyone in the industry will take a few minutes to view our latest Recap Sizzle Video, debuted at the annual meeting and highlighting recent programming.”

To download and share the March Sizzle with your readers, click here.

Download Press Release

First-Ever Caribbean Reverse Egg Trade Mission Proceeds

CHICAGO, Ill. (Sept. 25, 2017) —  U.S. egg suppliers and buyers from across the Caribbean are engaging in the first-ever American Egg Board (AEB) and USA Poultry & Egg Export Council (USAPEEC) Caribbean Reverse Egg Trade Mission in Miami, September 24-26 undaunted by hurricane activity. Buyers from Antigua & Barbuda, Bermuda, the Dominican Republic, Haiti, Jamaica and Trinidad & Tobago attended and were selected based on findings from the report, “Caribbean Table Egg and Egg Product Market Research.”

To drive and strengthen export consumption of U.S. eggs and egg products, the AEB/USAPEEC’s event now includes:

  • An “All About U.S. Eggs & U.S. Egg Opportunities” seminar with a U.S. egg supplier panel discussion
  • One-on-one meetings between the Caribbean buyers and U.S. egg suppliers

“This outreach marks the American Egg Board’s third trade mission event in just over a year,” said AEB President and CEO Anne L. Alonzo. “The market understandings and relationships established during this Caribbean Reverse Egg Trade Mission will help bring safe, nutritious and affordable U.S. eggs to the Caribbean Basin.”

In 2017, the American Egg Board prioritized exports and developed a comprehensive and proactive program that included the first-ever egg trade mission to Mexico, training seminar/sessions in South Korea and more.

The Caribbean Reverse Egg Trade Mission kicked off Sunday Night with a Trade Reception where participants enjoyed appetizers highlighting the versatility of eggs: Mini Chicken & Mushroom Quiche, Classic Cheese Quiche and three artisanal deviled eggs, including Deviled Eggs with Crispy Prosciutto, Truffled Deviled Eggs, Provençal Deviled Eggs, and finishing with Classic Egg Custard, Classic Meringues and Sweet Bacon Meringues. A participant dinner Monday night showcases U.S. eggs’ versatility.

“As we start conversations in additional export markets around the world, the AEB, in close partnership with USAPEEC, will be able to provide even more value to U.S. egg producers,” concluded Alonzo.

Download Press Release

The AEB Reaches More Educators and Students Through 4-H Partnership

Eggs in SchoolsChicago, Ill. (February 23, 2017)  — The American Egg Board (AEB) has partnered with the National 4-H Council, a national youth organization, to educate teachers and students on the nutritional benefits and versatility of eggs. Thanks to this unique partnership, the AEB is equipping even more classrooms with egg materials, packing more school menus with eggs and filling more students’ stomachs with eggs and egg products.

“We recently supported the highly successful National 4-H Council’s Youth Summit on Healthy Living in Chevy Chase, Md., as part of our increased efforts to connect with America’s youth,” says Anne L. Alonzo, AEB’s CEO and President. “Strategic partnerships, like those with 4-H, are paramount to the AEB’s mission to drive demand for eggs and egg products through research, education and promotion.”

In 2017, the AEB plans to engage with more students, parents and teachers in-person than ever before by ramping up outreach efforts to school nutrition professionals who oversee school foodservice programs. A pilot program was also recently launched to work with the egg industry’s state promotional partners to connect directly with schools. The AEB developed Tools for Schools that provides schools with marketing resources to help educate staff and promote eggs to students. How-to videos, posters, logos, labels and more can be downloaded via AEB.org/ToolsforSchools.

“When possible, the AEB’s Egg Nutrition Center will also present to and connect with students, educators and school nutrition professionals to highlight how eggs can play a role within healthy diets,” adds Alonzo, noting AEB’s available lesson plans adhere to national standards.

To view the AEB’s latest materials, please visit AEB.org/Educators and AEB.org/EggsinSchools.

Download Press Release

The AEB Names Energy BBDO Ad Agency of Record

CHICAGO, Ill. (Aug. 30, 2017) — The American Egg Board has named Energy BBDO its advertising Agency of Record (AOR), leading all creative development across channels and platforms for the brand. The American Egg Board is the marketing arm for all U.S. egg farmers and their mission is to drive demand for eggs and egg products.

“Energy BBDO was awarded our business because of their multiculturally-infused thinking, which we need to reach today’s Millennials and other important audiences. They presented creative ideas, born from data-driven insights, that we know will resonate with today’s America,” said Anne L. Alonzo, President and CEO of the American Egg Board. “Energy’s family-like culture and values, paired with their commitment to their craft, match our own organizational ethos and we look forward to partnering with them.”

Energy BBDO will collaborate with an integrated agency team including Ketchum, kglobal Public Relations, Starcom Media and Quiet Light Communications. The team will immediately commence with new work projects expected to launch in early 2018.

Tonise Paul, President & CEO of Energy BBDO, remarked, “We’re thrilled for the opportunity to join forces with the American Egg Board to reinvigorate their iconic imagery and to create a new level of engagement with this incredible food.”

Download Press Release

AMERICAN EGG BOARD RELEASES
2017 EXPORT PROGRAM PLAN

Park Ridge, IL (January 30, 2017)  — Today, in advance of one of the egg and poultry industry’s largest gatherings at the International Production & Processing Expo (IPPE), the American Egg Board (AEB) released its 2017 Export Marketing Programs Plan. This Plan will be executed in cooperation with its partner, the USA Poultry & Egg Export Council (USAPEEC).

The 2017 Plan, first reviewed and agreed upon by an AEB Committee, outlines robust export programs in the key export markets of Hong Kong, Mexico, Japan, Middle East, South Korea and the Caribbean.

The AEB’s Egg Export Plan is a “first” for the American Egg Board whose mission is to increase the demand for U.S. eggs and egg products. “The AEB is proactively supporting egg producers interested in building demand for U.S. eggs and egg products outside the United States. After all, 96 percent of the world’s population doesn’t live here, and we look forward to sharing our nutrition-packed, affordable and high-quality eggs with new customers in new markets,” states Anne L. Alonzo, AEB President & CEO.

The 2017 Plan builds upon AEB’s 2016 efforts which included the development of market intelligence, personnel training as well as trade missions to Mexico and Cuba. Exports have been identified as one of the key strategic growth pillars in AEB's overall 2017 Strategic Plan. 

“AEB powerfully advancing and expanding its U.S. marketing and promotion prowess to key foreign target markets is both exciting and helpful. Today’s Committee approval of the 2017 Export Marketing Plan marks an important milestone in the 40-year history of the AEB,” noted Steve George, Chair, AEB Foodservice, Egg Products Marketing & Exports Committee.

Alonzo concludes, “We are looking for 2017 to be the year U.S. eggs and egg products become a key player in the global exports market.”


Eggcyclopedia

Egg facts


Egg Products & Specifications

Baking with Egg Whites