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The AEB Names Energy BBDO Ad Agency of Record

CHICAGO, Ill. (Aug. 30, 2017) — The American Egg Board has named Energy BBDO its advertising Agency of Record (AOR), leading all creative development across channels and platforms for the brand. The American Egg Board is the marketing arm for all U.S. egg farmers and their mission is to drive demand for eggs and egg products.

“Energy BBDO was awarded our business because of their multiculturally-infused thinking, which we need to reach today’s Millennials and other important audiences. They presented creative ideas, born from data-driven insights, that we know will resonate with today’s America,” said Anne L. Alonzo, President and CEO of the American Egg Board. “Energy’s family-like culture and values, paired with their commitment to their craft, match our own organizational ethos and we look forward to partnering with them.”

Energy BBDO will collaborate with an integrated agency team including Ketchum, kglobal Public Relations, Starcom Media and Quiet Light Communications. The team will immediately commence with new work projects expected to launch in early 2018.

Tonise Paul, President & CEO of Energy BBDO, remarked, “We’re thrilled for the opportunity to join forces with the American Egg Board to reinvigorate their iconic imagery and to create a new level of engagement with this incredible food.”


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