Breakfast trends

Your source for incredible NEW Breakfast Trends

Mom always said, “Breakfast is the most important meal of the day!” And just about every authority from your local physician to nationally recognized health and wellness experts agree! But breakfast comes in a lot of shapes, sizes, ethnicities, flavors, locations, etc… So what’s hot? What’s emerging? What’s edgy? The folks who bring you the most popular breakfast ingredient ever — the incredible edible egg! — happen to have their finger on the pulse of what’s happening at breakfasts all over America,

On the links below you’ll find interesting trends that will help you generate great ideas to make your breakfast, or breakfast products, a tasty success.

Eggs remain one of nature’s most perfect foods — and used as a functional ingredient, they improve other foods as well! In addition to contributing more than 20 functional properties, eggs possess unique functionalities and attributes unequaled by any single egg alternative.

Incredible Breakfast Megatrend — New Behaviors

Customization and healthful eating have become the new normal. Consumer behavior today reflects a growing awareness of what’s in our foods, where they come from and the best foods for our bodies. Young and old alike are interested in choosing what they want to eat with a nod to healthful options. We examine these two trends and their impact.

Breakfast Trends Cultural Evolution

Trend 1: The Choice is Yours

Millennials might think they are leading the charge, but it was 40 years ago Burger King started using the slogan, “have it your way.” This mantra has caught fire, and with customization reigning as king, the more options consumers have the better—and the more successful the operator… Read the Full Trend

Trend 2: The Cultural Evolution of Health

“Healthy” has finally taken hold in the American psyche. Some use food as a DIY health regimen, while others practice avoidance of different foods or ingredient groups as a path to healthier foods. Breakfast poses the perfect platform to create healthy options whether the consuming public is inclusive or exclusive... Read the Full Trend

Incredible Breakfast Megatrend — The New Consumer

In 2015 the consumer landscape will change forever as Millennials replace the Baby Boomer generation as the largest in the U.S. Within this generational shift, there is the growing Hispanic population, which is adding its unique influence. This marks the beginning of a new consumer era. These three prominent demographic groups and their impact on the morning foodscape are examined here.

Breakfast trends info graphic Q2

Trend 1: Millennial Evolution

Millennials are the first ‘foodie’ generation. They’ve grown up on a steady diet of The Food Channel. Not only do they want to have taste adventures, they want to know the journey their food took to get to the table, what’s in their food…Read the Full Trend

Trend 2: Boomers on a Mission

According to population numbers Baby Boomers may be giving up their seat at the head of the table, but they’re still yielding a strong influence with their spending money. In fact, Boomers spend more on away-from-home breakfasts…Read the Full Trend

Trend 3: Hispanic Table Stakes

As the largest ethnic group in the country, it’s unsurprising to see the expanding cultural influence of Hispanics on eating trends. Within the Hispanic demographic, traditional breakfast fare differs by culture and country…Read the Full Trend

Incredible Breakfast Megatrend — The Regional Breakfast Menu

What’s for breakfast truly depends on where you live. While it may seem like the country’s tastes have become homogenous, they’re actually quite diverse. Our latest trend update takes a look at breakfast foods in three areas of the country known for their dynamic food culture — New York City, the Deep South and California.

Breakfast trends info graphic

Trend 1: New York City Melting Pot

The Big Apple is a perfect microcosm of the U.S. melting pot, teeming with a variety of ethnicities. This contributes to a wonderful diversity of breakfast options unique to the area…Read the Full Trend

Trend 2: Southern Cookin’

Southern U.S. breakfasts go far beyond the stereotypical biscuits, gravy and grits. Morning menus from below the Mason-Dixon Line are complex and distinct, including quirky options specific to an area’s bounty as well as gourmet fare…Read the Full Trend

Trend 3: California Sunrise

California enjoys copious sunshine and bountiful year-round fruits, veggies and fresh-squeezed OJ. All these things play a part in California breakfasts, but the Asian and Hispanic influences make morning selections truly unique…Read the Full Trend

Incredible Breakfast Megatrend — Comfort Foods with Flair

Moving into the fourth quarter all signs point to Comfort Food as this season’s Incredible Breakfast Trend. While research shows consumers seek out breakfast favorites, defining “comfort” for different audiences can prove challenging. We examine whether upscale gourmet, exotic and spicy or traditional fare answers the call for comfort food in the a.m. daypart.

Trend 1: The Evolution of Perfection

While consumers are loyal to traditional breakfast favorites, the majority are interested in unique treatments of elevated comfort foods. Omelettes and Eggs Benedict offer blank canvases ripe for culinary experimentation…Read the Full Trend

Trend 2: Why We Seek Comfort

When life overwhelms us, putting too much on our plates metaphorically, we fill our literal plates with comfort foods. This can lead to breakfast as an appetizer, salad or main dish. We highlight a few of the better ideas…Read the Full Trend

Trend 3: The Business of Comfort Food

A consistent bright spot in foodservice, breakfast sales exhibit consistent growth. With every channel competing for market share, including retail, is there room for more? The answer is yes—breakfast offers fertile ground for new entries...Read the Full Trend

Incredible Breakfast Megatrend — Clockless dining

The latest Incredible Breakfast trends impacting our morning fare all relate to the 80 million strong Millennial generation and its attitudes about food. The desire to eat whatever/whenever is blurring daypart boundaries and sparking creativity within the breakfast segment.

Trend 1: Millennials: Taking over

Millennials will soon inherit the Baby Boomers’ crown as the most important customer group for the foodservice industry...Read the Full Trend

Trend 2: Daypart blurring proteins

The Millennial habit of eating whatever/whenever they want is eroding daypart boundaries and moving traditional breakfast proteins along with them...Read the Full Trend

Trend 3: Creativity makes economic sense

A huge factor in consumers’ choice of restaurants is the ability to customize their food. That feeling of control comes with a certain satisfaction and makes consumers less price-sensitive...Read the Full Trend

Incredible Breakfast Megatrend - Simply Nutritious

Out of maternal instinct, your mother may have told you breakfast is the most important meal of the day. But now there’s scientific evidence to support it. Getting a jumpstart on the day, fueling body and mind with protein—lots of protein—and lean protein—is simply, nutritious.

Trend 1: Mom Was Right

Breakfast is the most important meal of the day, or so generations of American Moms told us. But even they might be surprised at how wise that was...Read the Full Trend

Trend 2: Protein: It’s Good for Us; We Need It; We Want It

The recognition of high protein foods as critical to improving vitality and well-being has made them one of the most sought-after nutritional choices among American consumers...Read the Full Trend

Trend 3: Leaning Toward Leaner Proteins

The classic American breakfast anchored by eggs with a side of bacon or sausage is still enjoyed today but with many more options than only a few years ago...Read the Full Trend

Incredible Breakfast Megatrend - Breakfast Influencers

Today’s Breakfast Influencers are inspiring the most creativity in the morning daypart. So take a look at who’s scrambling to make breakfast a profitable endeavor via food trucks. And then check out the strong and growing impact of Latin and Asian cuisines on breakfast fare.

Trend 1: Food Trucks roll out edgy creativity

One growing category of food trucks is devoted specifically to the breakfast daypart and entrants into this area are defining their businesses with diverse types of offerings...Read the Full Trend

Trend 2: East meets West for breakfast

This year’s National Restaurant Association survey of American Culinary Federation chefs showed ethnic-inspired breakfast items were still among the top “hot” U.S. food trends. And Latin foods are unquestionably the No. 1 type of ethnic food Americans eat...Read the Full Trend

Trend 3: Latin influences spice up morning repast

In its annual survey of American Culinary Federation chefs, the National Restaurant Association found ethnic-inspired breakfast items were among the top 20 “hot” food trends at U.S. restaurants for the second year in a row...Read the Full Trend



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