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Breakfast trends

Your source for incredible NEW Breakfast Trends

Mom always said, “Breakfast is the most important meal of the day!” And just about every authority from your local physician to nationally recognized health and wellness experts agree! But breakfast comes in a lot of shapes, sizes, ethnicities, flavors, locations, etc… So what’s hot? What’s emerging? What’s edgy? The folks who bring you the most popular breakfast ingredient ever – the incredible edible egg! – happen to have their finger on the pulse of what’s happening at breakfasts all over America,

On the links below you’ll find interesting trends that will help you generate great ideas to make your breakfast, or breakfast products, a tasty success.

Eggs remain one of nature’s most perfect foods – and used as a functional ingredient, they improve other foods as well! In addition to contributing more than 20 functional properties, eggs possess unique functionalities and attributes unequaled by any single egg alternative.

Incredible Breakfast Megatrend – Clockless dining

The latest Incredible Breakfast trends impacting our morning fare all relate to the 80 million strong Millennial generation and its attitudes about food. The desire to eat whatever/whenever is blurring daypart boundaries and sparking creativity within the breakfast segment.

Trend 1: Millennials: Taking over

Millennials will soon inherit the Baby Boomers’ crown as the most important customer group for the foodservice industry. Read the Full Trend

Trend 2: Daypart blurring proteins

The Millennial habit of eating whatever/whenever they want is eroding daypart boundaries and moving traditional breakfast proteins along with them. Read the Full Trend

Trend 3: Creativity makes economic sense

A huge factor in consumers’ choice of restaurants is the ability to customize their food. That feeling of control comes with a certain satisfaction and makes consumers less price-sensitive. Read the Full Trend

Incredible Breakfast Megatrend - Simply Nutritious

Out of maternal instinct, your mother may have told you breakfast is the most important meal of the day. But now there’s scientific evidence to support it. Getting a jumpstart on the day, fueling body and mind with protein—lots of protein—and lean protein—is simply, nutritious.

Trend 1: Mom Was Right

Breakfast is the most important meal of the day, or so generations of American Moms told us. But even they might be surprised at how wise that was. Read the Full Trend

Trend 2: Protein: It’s Good for Us; We Need It; We Want It

The recognition of high protein foods as critical to improving vitality and well-being has made them one of the most sought-after nutritional choices among American consumers. Read the Full Trend

Trend 3: Leaning Toward Leaner Proteins

The classic American breakfast anchored by eggs with a side of bacon or sausage is still enjoyed today but with many more options than only a few years ago. Read the Full Trend

Incredible Breakfast Megatrend - Breakfast Influencers

Today’s Breakfast Influencers are inspiring the most creativity in the morning daypart. So take a look at who’s scrambling to make breakfast a profitable endeavor via food trucks. And then check out the strong and growing impact of Latin and Asian cuisines on breakfast fare.

Trend 1: Food Trucks roll out edgy creativity

One growing category of food trucks is devoted specifically to the breakfast daypart and entrants into this area are defining their businesses with diverse types of offerings. Read the Full Trend

Trend 2: East meets West for breakfast

This year’s National Restaurant Association survey of American Culinary Federation chefs showed ethnic-inspired breakfast items were still among the top “hot” U.S. food trends. And Latin foods are unquestionably the No. 1 type of ethnic food Americans eat. Read the Full Trend

Trend 3: Latin influences spice up morning repast

In its annual survey of American Culinary Federation chefs, the National Restaurant Association found ethnic-inspired breakfast items were among the top 20 “hot” food trends at U.S. restaurants for the second year in a row. Read the Full Trend

 



OUR RECIPE OF THE MONTH

Egg and Goat Cheese Sandwich


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