QSR Industry Information

 All indications are that the financial recovery is starting to turn.  Although traffic is still negative, the decline isn’t as deep as previous quarters.  QSR represents 78% of total restaurant traffic.  Midscale and Casual Dining are still suffering from a decline in traffic through November versus a year ago. QSR while still in a negative position, maintains a 1% decline versus a year ago in the same period.

Quick Serve Restaurants - Total Restaurants Traffic

Quick Serve Restaurants - Distribution of Traffic

Through November 2010, morning meal continues to be the only shining light in foodservice. Over the last five years, morning meal has seen a net 10% increase in traffic, compared to lunch (-3%) and supper ( -3%). PM Snack is the only other area showing a positive five year increase at +8%.

Quick Serve Restaurants - Share of Morning Meal Traffic

As we look at the share of the morning meal traffic, QSRs represent a robust 84%. The percentage change versus a year ago is +1%. Unfortunately this growth has come at the expense of Full Serve Restaurants, specifically Midscale.

Quick Serve Restaurants - Egg Servings at QSRs

Egg servings continue to grow at QSR morning meal, even as traffic softened. Despite a traffic decline of 1% at QSR, there were 137 million more egg-related servings in the past. There have been over 1.5 more billion egg servings since 2001.