Periodically foodservice industry trade magazines publish relevant articles on the latest egg news from the American Egg Board. Articles about eggs, breakfast and egg recipes speak to the growing popularity of the incredible edible egg. Simply click on the magazine for a complete version of the article. It's pretty eggsceptional reading. For eggcellent breakfast trend information, visit Breakfast Beat.

May 2011 Nation's Restaurant News Morning run: Operators wake up to breakfast sales potential |

May 2011 Restaurant Business How to Win the Breakfast Wars |

June 2010 NPD Press Release Breakfast continues to be a bright spot |

May 2010 QSR Magazine Introducing the 2010 Eggscellent Chef Ambassadors |

April 2010 Restaurant Hospitality Ciao Ciabatta Breakfast Sandwich |

March/April 2010 Chef Magazine Warm Garden Bean, Goat Cheese and Poached Egg Salad |

February 2010 Restaurant Hospitality Morning Wake Up Call: Menu Trends |

February 2010 Chef Magazine Savory Sea Fare: Sauteed Halibut with Hard-Cooked Egg and Watercress Salad |

January 2010 Restaurant Business What's happening on the breakfast plate! |

January 2010 QSR Magazine Outside the Breakfast Box: Pancake and Waffle Recipes |

January 2010 Restaurant Hospitality Menu Trends: Cheese and Bacon Scramble in Mini-Pitas |

August 2009 Food Management BELT Sandwich (Bacon, Egg, Lettuce & Tomato); Salad sandwich days |

Summer 2009 Flavor & The Menu Eggs Benedict Soufflé |

June 6, 2009 Nation's Restaurant News NRA Breakfast Profitability panel discussion |

February 16, 2009 Nation's Restaurant News Affordable, portable and profitable; Pickled-Pepper Deviled Egg Sandwich; Eggscellent Chef Ambassadors |