Aging baby boomers know no boundaries as they pursue the Fountain of Youth. Diet, exercise, meditation, surgery, pills, you name it; they will try it.
Baby boomers, who are the generation of consumers born between 1946 and 1964, represent the largest demographic in the market today. And, in general, this group has the highest disposable income of all population segments. As a result, food and beverage manufacturers are attempting to formulate products that meet this group’s needs and wants, as baby boomers are ready and willing to spend what it takes to slow down the aging process.
Consuming foods rich in nutrients associated with preventing or retarding many of the chronic health conditions aging baby boomers face is an easy dietary solution. And guess what? Many of such “functional” nutrients are found in eggs and egg products. For example, choline, a lipid‐like compound found in egg yolks, has been shown to be essential for developing memory centers and neurotransmitters in the brain and nervous system. Studies also suggest that eating choline‐rich foods helps reduce chances of memory loss as one ages.
Lutein has been shown to prevent age‐related macular degeneration, the leading cause of irreversible blindness among seniors. Lutein is absorbed by the body and is concentrated in eye tissues where it protects the eye from harmful ultraviolet light. Studies show that diets rich in lutein may cut the risk of cataracts, the leading cause of blindness, by up to 50% and agerelated macular degeneration by more than 60%. One large egg yolk provides about 200 mg of
The Egg Nutrition Center, Park Ridge, IL, publishes two newsletters (Nutrition Close‐Up and Nutrition Realities) geared towards health care providers, who many aging baby boomers rely on for age‐defying dietary suggestions.
Through these publications the word is getting out to aging baby boomers that foods containing egg products can be, and should be, an important part their diet. Visit www.EggNutritionCenter.org for more information.