40 Years of Egg-cellence: 1976-2016

The American Egg Board is marking its 40th anniversary with a look back at some highlights of its promotional activities, which range from the White House to Disneyland. But first, here’s a quick bit of history.

Forty years ago, AEB was established in Chicago as one of the first national agricultural commodity checkoff programs. Funded by America’s egg farmers, the Board began its mission to increase demand for eggs with an advertising campaign.

Fast forward four decades, and while the tagline from the original Incredible Edible Egg advertising campaign continues — albeit in a more modern guise — AEB’s mission has evolved beyond promotion. Today AEB supports the egg industry by increasing demand for eggs and egg products through research, education and promotion.

40th Anniversary Booklet

40 Years of Highlights


Congratulations from the Bacon Brothers


Incredible Egg advertising campaigns from the past 40 years.

1976 - 1986


1987 - 1996


1997 - 2006


2007 - 2016



Egg facts