Remember the psychologist’s stand that Lucy manned in the old Charlie Brown TV specials? When she realized she had a customer, the sign would flip over and suddenly the doctor was “In.”
What’s “In” for consumers is healthy eating while dieting is supposedly a thing of the past. The primary definition of the word “diet” simply refers to the common types of foods eaten by a particular person, group or even species, however many consumers key in to the secondary definition that talks about restricting certain foods. Rather than restrictions consumers today want to focus on the positives of eating right for a healthy lifestyle, according to a report from NPD Group entitled, “Eating Patterns in America.”
The report states the percent of adults looking at calories on food labels has declined, while the number of adults examining content for sugar, fat, sodium and other elements has risen. In addition, in search of purity, consumers want to avoid unnatural elements, like artificial sweeteners, additives, preservatives and the like.
This begins to sound once again, like a prescription for…eggs. In fact, the newly released Dietary Guidelines for Americans include eggs in each of the three healthy eating plans it recommends for consumers.
Healthy eating can include eggs for a wide variety of reasons including the fact that one egg contains varying amounts of 13 essential vitamins and minerals plus six grams of high-quality protein. This high-quality protein in eggs can help reduce hunger and facilitate weight loss as well as help with weight maintenance.
And formulators can tap into the more than 20 functional properties egg ingredients can supply to applications from main meals to snacks, baked goods and handheld sandwiches. Healthier eating means healthier ingredients like eggs are “in” and their inclusion on food labels can give formulators an “in” with consumers.