The humble sandwich has never been more popular, with one MarketWatch editor calling out the breakfast sandwich specifically as the new battleground for market share amongst fast food establishments. Food manufacturers are introducing new varieties in order to capture the attention of a consumer population intent on convenient, handheld, flavorful options for the morning meal or snack time.
According to data collected by the American Egg Board utilizing Mintel’s Global New Products Database (GNPD), egg ingredients within sandwich offerings, particularly breakfast sandwiches and wraps, experienced double-digit growth in 2014.
The Sandwiches and Wraps category witnessed a 14 percent increase in new product introductions compared to 2013, with a focus on breakfast items.
This growth within the sandwiches and wraps category helped energize the frozen food section in retail. According to Information Resources, Inc. (IRI), sales of frozen breakfast items such as sandwiches and burritos grew 6.7 percent and breakfast entrée sales grew 5 percent in the 12-month period ending in August of 2014, with multiple national brands introducing new items. The percentage growth outpaces even that of the foodservice segment, which according to Technomic increased 4.8 percent annually from 2007 to 2012, slowing a bit to 3.5 percent in 2014.
Sandwiches, wraps and snacks that include a high-quality protein like those provided by egg ingredients are more filling and satisfying for consumers. And there’s nothing that beats the great taste of an egg on a breakfast sandwich, with any number of delicious combinations available for accompanying breads, cheeses and sauces, to fit any taste profile.