Scrumptious, delectable or in modern parlance #nomnom, artisanal bakery items hit a sweet spot with American consumers. Because nothing goes better with that morning cup of coffee than a fresh baked donut, muffin or pastry. And this sector is one of the sweeter spots in a shifting baking industry.
Overall in the U.S., we’re eating fewer products from the bakery than in former years. While the population has increased 12 percent since 2000, flour production is up three percent, according to a new study published by Rabobank in September entitled, “Breaking Bread: Cooking up Success in U.S. Bakery Sector.” Bakers might consider some product readjustment to capture market share.
The best performing baking category is the $28 billion cake and pastry sector, up 4.1 percent. And within the artisanal segment, artisanal/unpackaged cakes and pastries grew by 4.8 percent per annum between 2010 and 2013. These unpackaged, artisanal style sweet goods represent the rise of “industrial-artisanal production” and a particularly promising opportunity for commercial bakers.
Generally, artisanal-style recipes start from scratch and don’t involve a premix. The use of industrial mixers and tools isn’t precluded to create an artisanal product. What is expected however is that the craftsperson use traditional techniques and wholesome, authentic ingredients.
There are many ways REAL egg ingredients can help create true, artisanal bakery products. An egg wash helps finish off a classic French-style croissant. Egg ingredients create smooth cheese fillings in an authentic Danish. Egg white creates the airy structure expected in an angel food cake. Egg yolk and whole eggs help tenderize donuts and provide structure. Cakes, cookies and other products rely on eggs to improve eating quality, help create proper texture and crumb and supply fillings with a smooth viscosity. Eggs enhance both functionality and elevate the eating experience. And REAL eggs will tell consumers purchasing the unpackaged, industrial-artisanal bakery items that your products fit an authentic artisanal model.