Taking advantage of the store perimeter

Just as an eggshell protects the interior part of the egg, the perimeter of the store is safeguarding the fiscal health of today’s grocery store. According to Information Resources, Inc. (IRI), the perimeter is actually the “epicenter” for growth.

In 2015 the fresh prepared category demonstrated 9.8% growth to reach $10.8 billion in sales. U.S. supermarket foodservice sales are larger than that of prominent chains such as Domino’s or Dunkin Donuts, and growing at a faster pace than Wendy’s, Starbucks or Panera.

The outlook for the next three to five years shows perimeter growth is going to continue, with accelerated sales growth for certain high performing product categories. Food product developers who embrace this trend can realize success with existing or new product introductions.

While entrees and appetizers dominate, salads are not far behind. Salad sales equaled $1.5 billion exhibiting 9.0 percent growth. Dips and sauces in the fresh section don’t represent the largest category, but sales grew an astounding 34.9 percent in 2015.

Whether looking to create entrees, appetizers, salads, dips and sauces or a grab-and-go single-serve dessert, eggs and egg ingredients play important roles to help create enticing foods for the fresh market concept.

Egg ingredients contribute more than twenty functional properties including binding, emulsification, whipping and aeration to name a few, that help breading’s adhere to appetizers, cakes form and dips and sauces retain a smooth, creamy consistency.

Eggs complement salads, adding a recognizable protein component that helps attract consumer interest. Try creating your own refrigerated grab-and-go protein pack that contains a hard-boiled egg alongside cheese or sliced vegetables.

Egg ingredients of all varieties are currently available in abundant supply. Pre-peeled, hard-boiled eggs, the perfect component for salads or protein packs, are available from some egg suppliers. We have a complete listing in our newly updated Egg Product Buyer’s Guide. Take advantage of eggs to realize the full potential of store perimeter sales!

2017-01-03 16:37:08