We’re a nation of snackers, or at least, that’s the label that fits according to the Mintel Global New Products Database. A look back at 2016 new product introductions reveals the snacks category witnessed the highest number of new product introductions in the U.S. at 3,172.
Eggs and egg ingredients appeared in a variety of snack foods, but by far the biggest category for egg inclusion was the bakery. In fact, after egg ingredient inclusion in baked goods dipped somewhat in 2015 (629 new products) compared to 2014 (705 new products), eggs apparently regained their popularity in 2016, appearing in the highest number of new products for any given year, at 775 new product introductions.
The top ten categories for egg ingredients in 2016:
- Meals & Meal Centers
- Desserts & Ice Cream
- Pet Food
- Side Dishes
- Sauces & Seasonings
- Processed Fish, Meat & Egg Products
- Chocolate Confectionery
Kosher, Convenient and Clean
A look at the product claims that might play a role in food formulators’ selection of egg ingredients include Kosher, convenience and clean.
“Microwaveable” claims on products were on the rise, as a convenient cooking method that saves time. This fits within one of the Mintel identified megatrends for 2017, “Time is of the Essence.” The Mintel piece says consumers are seeking “short-cut solutions that are still fresh, nutritious and customizable.” In a microwave product, the inclusion of one large egg in a breakfast bowl for example, supplies six grams of high-quality protein for a fast, nutritious and satisfying meal or snack. Egg ingredients can help foster short-cut solutions that Mintel claims will “become a clear selling point” for food and drink products that save time.
As far as clean, another popular claim on foods including egg ingredients is “no additives/preservatives.” This product claim rises year over year, as does “gluten free,” a lifestyle or eating habit being adopted by an increasing number of American consumers. Clean labeling of healthy foods fits within another Mintel megatrend for 2017, “Balancing the Scales: Health for Everyone.” Especially important, the analyst states are campaigns and innovations the make it easier for lower-income consumers to fulfill their healthy ambitions.
We anticipate 2017 will see an even greater number of products that rely on egg ingredients for not only their functional properties, but also due to protein content and clean label implications. The egg supply is abundant. Our online Buyers’ Guide can help you find the right supplier. Click on www.AEB.org/BuyersGuide.