The American Egg Board (AEB) is the U.S. egg producer's link to the consumer in communicating the value of the incredible egg. As the egg industry's promotion arm, AEB's foremost challenge is to convince the American public that the egg is still one of nature's most nearly perfect foods. AEB's basic task is to improve the demand for shell eggs, egg products, as well as spent fowl throughout the United States.

AEB is funded from a national legislative checkoff on all egg production from companies with greater than 75,000 layers. The Board consists of 18 members and 18 alternates from all regions of the country. All are egg producers nominated by certified state and regional organizations representing egg producers. The Board is appointed by the Secretary of Agriculture. The AEB staff, a small group of dedicated professionals, carries out the programs under the Board direction.