It’s been said that breakfast is the most important meal of the day, that’s especially true today.

WHY?

• » Breakfast traffic has increased 7% in the past year.¹
• » On weekdays 20% of consumers always or often eat breakfast away from home, increasing to 33.7% on weekends. ²

EGGS ARE A NATURAL AT BREAKFAST

• » Eggs are the leading protein for the fast-growing breakfast daypart.
  • » Eggs are demanded by a 2-1 margin. ³
• » Eggs are an all-natural protein source, containing the highest-quality protein of any food.
• » Only Eggs offer such a wide variety of low food cost and high profit margin menu options.
• » Egg sandwiches are a popular breakfast menu item and will continue to grow in popularity.
  • » They offer convenience and portability.

Eggs are the ideal way to increase your bottom line by growing your breakfast business! So take full advantage of your breakfast opportunity - with Eggs!

¹ The NPD Group/CREST - Quarter End August '07
² Restaurants & Institutions, 2008 New American Diner Study
³ Technomic, Inc., 2007 Breakfast Category Report